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Primarily websites were created as documents. However, the more the Internet is evolving, the more complex the websites are becoming. Nowadays,  people expect  to find in one place all information and functions needed for accomplishing their goals. For this reason, the new approach to browse the Internet was created -  the user is able to address his needs and customize a website. 

By:  Yu Centrik's Cynthia Savard Saucier, UX Designer & Josée Laganière, Usability Expert

Card sorting is an effective technique for teasing out the important distinctions in our content inventory. Conducting card sorts is also a great way to gather insights about the nature of the content and your users’ mental models. I like to think of it as an opportunity to ‘load up your brain’ with the information you’ll need to design a well-informed Information Architecture (IA). Sam Ng has called it ‘eye-balling’ the data. Card sorting produces much more than just a ballpark in which to throw around ideas.

For confirming changes of gaze patterns while watching television programs, a study was conducted on a group of male and female adults. So far, there have been numerous studies using the eye-tracking method which have evaluated either static images (including text reading, website searching and paper ads scanning), or brief dynamic situations like TV commercials which are typically very short in length. On the other hand, TV programs possess three unique characteristics from the previously mentioned cases:

I am writing this article as I firmly believe there will be a change in our Internet navigation patterns in the near future.

Tactile devices are quickly breaking through into global markets and therefore new aspects must be taken into account if user experience professionals want to design for such devices.

Below are 10 tips that can improve the user experience when navigating through websites on an iPad, while achieving better rates of efficiency.


When companies began doing usability research in Japan in the 1990’s, usability research was mainly limited to evaluations in the final stages of the design process, just before the release of a new product.  Methodology consisted of usability tests and heuristic reviews that were used to evaluate the usability of a nearly complete design. 

As user experience practitioners we are challenged to create innovative designs and engaging experiences.

In April Apple Inc. launched the sales of its new tablet computer named the iPad.

The blogosphere is overhyped with enthusiasm of those who just bought the device and of those who are just about to do so. However, the messages from slightly puzzled people who sincerely do not get the reason for the buzz and have little faith in the gadget are by far more common. In my opinion, the device unveils a new era in computer evolution – soon you will not be able to picture our life without such devices. Let me try to explain why.

Apple’s website describes the iPad as “magical and revolutionary,” but is it really? We just bought an iPad so we can do a first review of this product!

iPad: Which uses for which audience?

A study conducted by Christelle Huyghebaert UX Consultant

With the release in France of the iPad, surveys and studies multiply in an attempt to identify new uses that will no doubt be born with the arrival of this new product.

But beyond the intended and stated uses, it's interesting to explore the symbolism and values associated with this new tool, and their effect on intentions to purchase.

User research insights per country...