Blog

By:  Yu Centrik's Cynthia Savard Saucier, UX Designer & Josée Laganière, Usability Expert

For confirming changes of gaze patterns while watching television programs, a study was conducted on a group of male and female adults. So far, there have been numerous studies using the eye-tracking method which have evaluated either static images (including text reading, website searching and paper ads scanning), or brief dynamic situations like TV commercials which are typically very short in length. On the other hand, TV programs possess three unique characteristics from the previously mentioned cases:

When companies began doing usability research in Japan in the 1990’s, usability research was mainly limited to evaluations in the final stages of the design process, just before the release of a new product.  Methodology consisted of usability tests and heuristic reviews that were used to evaluate the usability of a nearly complete design. 

In April Apple Inc. launched the sales of its new tablet computer named the iPad.

The blogosphere is overhyped with enthusiasm of those who just bought the device and of those who are just about to do so. However, the messages from slightly puzzled people who sincerely do not get the reason for the buzz and have little faith in the gadget are by far more common. In my opinion, the device unveils a new era in computer evolution – soon you will not be able to picture our life without such devices. Let me try to explain why.