Card sorting is an effective technique for teasing out the important distinctions in our content inventory. Conducting card sorts is also a great way to gather insights about the nature of the content and your users’ mental models. I like to think of it as an opportunity to ‘load up your brain’ with the information you’ll need to design a well-informed Information Architecture (IA). Sam Ng has called it ‘eye-balling’ the data. Card sorting produces much more than just a ballpark in which to throw around ideas.
Blogposts by
Andrew Mayfield
