At a time when the press and polls keep telling us how low the French populations’ confidence is getting and how concerned they are about their capacity to continue consuming, a French research company, Axance, explores how some e-consumers manage to increase their buying power by taking advantage of the crisis and its consequences.
About this survey
Survey (interviews) conducted between February and May 2009 with 250 "shopping @ddicts" (aged 25-50, regular, experienced internet users who purchase several items online each month)
