With the economy bouncing back, every company is endeavoring to retain customers, invite new ones on board and grow wallet share in the process. It’s a race between firms, and those who ignore paying attention to the experience they provide to customers stand the risk of falling way behind once companies move to next level of user experience understanding.
There’s no doubt that user experience will take much more active role this year. Here is a brief summary of three most important issues UX leaders must focus on doing in 2010, if they want to stay in the game.
