For confirming changes of gaze patterns while watching television programs, a study was conducted on a group of male and female adults. So far, there have been numerous studies using the eye-tracking method which have evaluated either static images (including text reading, website searching and paper ads scanning), or brief dynamic situations like TV commercials which are typically very short in length. On the other hand, TV programs possess three unique characteristics from the previously mentioned cases:
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Soojin Park
