Table of Contents

  • 1. Foundations and definition of user research

    • 1.1 Globalization, localization, and user research
    • 1.2 Origins of user research
    • 1.3 What is user research
    • 1.4 Getting the terms right
    • 1.5 Dynamic nature of user research
    • 1.6 User research and other disciplines
    • 1.7 Models of global user research
    • 1.8 What is this book about
  • 2. Project management for global research

    • 2.1 Introduction
    • 2.2 Engaging stakeholders in research activities
    • 2.3 Planning international studies
    • 2.4 Finding quality in-country resources
    • 2.5 Managing an international project team
    • 2.6 Key takeaways
  • 3. Preparation

    • 3.1 Introduction
    • 3.2 Understanding research objectives and target user groups
    • 3.3 Reviewing the stimuli
    • 3.4 Creating the test plan
    • 3.5 Recruiting
    • 3.6 Developing the moderator's guide
    • 3.7 Localizing the moderator's guide
    • 3.8 Sharing materials with local teams
    • 3.9 Briefing with local teams
    • 3.10 Local pilot testing
    • 3.11 Key takeaways
  • 4. Fieldwork For Global User Research Projects

    • 4.1 Introduction
    • 4.2 Planning logistics for a global study
    • 4.3 Preparing test materials for a global study
    • 4.4 Assembling and training the team
    • 4.5 Conducting the fieldworl
    • 4.6 Analyzing data and reporting results
    • 4.7 Key takeaways
  • 5. Analysis and Reporting

    • 5.1 Introduction
    • 5.2 Planning analyses for global projects
    • 5.3 Collaborating and sharing analyses from each locale
    • 5.4 Reporting and presenting results
    • 5.5 Key takeaways
  • 6. Global user research methods

    • 6.1 Introduction
    • 6.2 Ethnographic studies
    • 6.3 Focus groups
    • 6.4 Eye tracking
    • 6.5 Unmoderated remote usability testing
    • 6.6 Web analytics
    • 6.7 Online surveys
    • 6.8 Personas
  • 7. User research throughout the world

    • 7.1 Introduction
    • 7.2 Australia
    • 7.3 Brazil
    • 7.4 China
    • 7.5 Denmark
    • 7.6 Finland
    • 7.7 France
    • 7.8 Germany
    • 7.9 India
    • 7.10 Italy
    • 7.11 Japan
    • 7.12 Korea
    • 7.13 Malaysia
    • 7.14 The Netherlands
    • 7.15 New Zealand
    • 7.16 Russia
    • 7.17 Spain
    • 7.18 Switzerland
    • 7.19 Turkey
    • 7.20 United Arab Emirates
    • 7.21 United Kingdom
    • 7.22 United States
  • 8. The role of professional organizations in user research

    • 8.1 Introduction
    • 8.2 Making the most out of a professional network
    • 8.3 The local chapters of professional organizations
    • 8.4 Professional organizations in a global market
    • 8.5 Organizations and research
    • 8.6 World Usability Day as an example
    • 8.7 Directory of organizations
    • 8.8 Key takeaways
  • 9. The impact of culture on user research

    • 9.1 Introduction: How culture impacts user research
    • 9.2 The implications of context to user research
    • 9.3 The impact of the development process on cross-cultural user research
    • 9.4 A model for understanding the impact of culture on user research
    • 9.5 The impact on user research of the cultural differences between moderators
    • 9.6 The culture of nations and organizations and its implications on user research
    • 9.7 Cognitive differences between East and West and their relationship to user research
    • 9.8 Key takeaways
  • 10. Closing Thoughts 

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