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1. Foundations and definition of user research
- 1.1 Globalization, localization, and user research
- 1.2 Origins of user research
- 1.3 What is user research
- 1.4 Getting the terms right
- 1.5 Dynamic nature of user research
- 1.6 User researc and other disciplines
- 1.7 Models of global user research
- 1.8 What is this book about
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2. Project management for global research
- 2.1 Introduction
- 2.2 Engaging stakeholders in research activities
- 2.3 Planning international studies
- 2.4 Finding quality in-country resources
- 2.5 Managing an international project team
- 2.6 Key takeaways
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3. Preparation
- 3.1 Introduction
- 3.2 Understanding research objectives and target user groups
- 3.3 Reviewing the stimuli
- 3.4 Creating the test plan
- 3.5 Recruiting
- 3.6 Developing the moderator's guide
- 3.7 Localizing the moderator's guide
- 3.8 Sharing materials with local teams
- 3.9 Briefing with local teams
- 3.10 Local pilot testing
- 3.11 Key takeaways
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4. Fieldwork For Global User Research Projects
- 4.1 Introduction
- 4.2 Planning logistics for a global study
- 4.3 Preparing test materials for a global study
- 4.4 Assembling and training the team
- 4.5 Conducting the fieldworl
- 4.6 Analyzing data and reporting results
- 4.7 Key takeaways
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5. Analysis and Reporting
- 5.1 Introduction
- 5.2 Planning analyses for global projects
- 5.3 Collaborating and sharing analyses from each locale
- 5.4 Reporting and presenting results
- 5.5 Key takeaways
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6. Global user research methods
- 6.1 Introduction
- 6.2 Ethnographic studies
- 6.3 Focus groups
- 6.4 Eye tracking
- 6.5 Unmoderated remote usability testing
- 6.6 Web analytics
- 6.7 Online surveys
- 6.8 Personas
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7. User research throughout the world
- 7.1 Introduction
- 7.2 Australia
- 7.3 Brazil
- 7.4 China
- 7.5 Denmark
- 7.6 Finland
- 7.7 France
- 7.8 Germany
- 7.9 India
- 7.10 Italy
- 7.11 Japan
- 7.12 Korea
- 7.13 Malaysia
- 7.14 The Netherlands
- 7.15 New Zealand
- 7.16 Russia
- 7.17 Spain
- 7.18 Switzerland
- 7.19 Turkey
- 7.20 United Arab Emirates
- 7.21 United Kingdom
- 7.22 United States
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8. The role of professional organizations in user research
- 8.1 Introduction
- 8.2 Making the most out of a professional network
- 8.3 The local chapters of professional organizations
- 8.4 Professional organizations in a global market
- 8.5 Organizations and research
- 8.6 World Usability Day as an example
- 8.7 Directory of organizations
- 8.8 Key takeaways
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9. The impact of culture on user research
- 9.1 Introduction: How culture impacts user research
- 9.2 The implications of context to user research
- 9.3 The impact of the development process on cross-cultural user research
- 9.4 A model for understanding the impact of culture on user research
- 9.5 The impact on user research of the cultural differences between moderators
- 9.6 The culture of nations and organizations and its implications on user research
- 9.7 Cognitive differences between East and West and their relationship to user research
- 9.8 Key takeaways
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10. Closing Thoughts
