Learn through the real world examples of others. Our case histories provide an inside look at the steps successful global researchers take to plan and implement their studies and what they learn through their work.

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Safe Zone in Web Browsers

Yu Centrik, Canada, Safe Zone in Web Browsers
How can we ensure that primary content is visible when a page is first loaded? This case study amalgamates results from numerous international usability tests to define asafe zone which accommodates users’ web browsers. Custom applications, toolbars and browser configuration can all have an effect on the available real estate for web sites to get their message across.

The International Parking Meters Study for World Usability Day 2008

Parking Meters
The focus of this study is to get an insight into how the common task of paying for a parking space is addressed globally. Do parking meters differ between countries or are they all facing the same design challenges? Usability professionals in nine different countries went out and tried to use a local parking meter. They took pictures of this process and reported their findings to us. We then compared the different reports to find common patterns and problems.

How to Select an Electronic Health Record System Healthcare Professionals Can Use

The User Centric white paper, "How to Select an Electronic Health Record System the Healthcare Professionals Can Use," identifies a five-step process for specifying and measuring the usability of EHR systems. These steps are intended to help guide selection of an EHR that meets the criteria for high levels of effectiveness, efficiency, and subjective satisfaction among healthcare providers.
Apple iPhone
The well-publicized launch of Apple's iPhone with its multi-touch user interface was the subject of a program of research conducted by User Centric. Many articles were written on the "wow" factor of the iPhone, but almost all reviews were based on opinion or anecdotal references. User Centric's objective was to assess the iPhone's usability from a more rigorous user experience research perspective. In short, the goal was to assess performance, satisfaction and usage employing quantitative and qualitative measures with actual users who were naïve to the testing objectives.

Eye Tracking Bing vs. Google: A First Look

Bing vs Google Heatmaps
User Centric, Inc., a user research firm based in Chicago, offers a glimpse into the battle between the newly launched Microsoft's Bing and the powerful incumbent, Google. Eye tracking technology was used to capture 21 participants' eye movements as they completed two informational (e.g., "Learn about eating healthy") and two transactional (e.g., "Book a last minute vacation") search tasks in each engine.

What's Driving the Mini Cooper? Not User Experience

Mini Cooper dashboard
There is no doubt that the meticulous engineering of the Mini has led to an engaging driving experience. However, the user experience of the dashboard UI does not quite provide the driver with the same satisfaction. In the end, the Mini Clubman's dashboard UI needs to be simpler to use, especially at 125 mph.

Xbox 360 Usability Evaluation Report

This document reports the findings of a usability evaluation of the Microsoft Xbox and the Microsoft Xbox 360. The testing was carried out early in 2006 at the international testing locations of the UXAlliance partners. The partners and their test locations were: • Axance, Paris, France • Serco Usability Services, London, UK • SirValUse, Hamburg, Germany • User Centric, Chicago, USA • Xperience Consulting, Madrid, Spain
User research insights per country...