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One of the primary goals of form design is making sure users can accomplish their tasks quickly while having an effective and positive experience. Usually, we design forms with the intent of improving efficiency and time of completion, reducing complexity, ensuring consistency to minimize the user’s cognitive load and enabling speed scanning. Still, it feels like the design of forms hasn’t changed drastically in the past ten years and we repeat a routine which works well.

Card sorting is an effective technique for teasing out the important distinctions in our content inventory. Conducting card sorts is also a great way to gather insights about the nature of the content and your users’ mental models. I like to think of it as an opportunity to ‘load up your brain’ with the information you’ll need to design a well-informed Information Architecture (IA). Sam Ng has called it ‘eye-balling’ the data. Card sorting produces much more than just a ballpark in which to throw around ideas. However, as you move toward a final candidate for your site structure, you're entering territory that card sorting simply wasn't designed for...

The Twitter study drew upon the talents and expertise of almost 40 user experience professionals from 17 countries across Asia, Europe and the Americas. The study involved local user experience experts in each country reviewing the ten companies’ Twitter accounts for clear, efficient and adequate communication. Combined, professionals sent over 300 queries regarding promotions, support, products or general complaints to each of the ten companies selected. Responses were analyzed, along with company profiles.

Below are 10 tips that can improve the user experience when navigating through websites on an iPad, while achieving better rates of efficiency