Company & Software

UserZoom is a software firm specializing in online user experience and remote usability research.  We offer an on-demand (web-based) application, called UX Self-Serve Edition (UZ SSE).  It empowers user experience and marketing professionals to manage and conduct sophisticated online user research projects.

UserZoom's feature-rich, versatile technology combines four tools in one:

  1. Task-based survey tool (for remote usability testing)
  2. Card sorting tool
  3. Online survey tool
  4. Voice of customer tool

The data collected combines usability metrics with web analytics data, producing actionable results.  These results can be effectively analyzed by researchers and designers to optimize web customer experience. 

Types of UX Research You Can Do

You can use UZ SSE to conduct:

  • Website remote usability testing
  • Online surveys/ market research
  • Benchmarking studies
  • Prototype testing
  • Online card sorting studies
  • Voice of customer studies
  • User behavior studies
  • Mobile interface testing


Through UserZoom's cost-effective method, we offer the ability to run online studies with geographically dispersed participants.  These users participate simultaneously in their natural context and no human moderation is needed.  This method is commonly called 'unmoderated remote usability testing'. Any hosted web-based interface or application can be tested with UserZoom.

For more information, please visit




SirValUse (LeoTrace)

Unmoderated User Testing Using LEOtrace®

User Centric owns the exclusive North and South Americas distribution rights to LEOtrace® (Logging Experience Online), the first remote testing system that combines monitoring, surveys, and technical metrics, all within the user's natural environment. We can capture user behavior on a website, either while the participants perform pre-determined tasks or follow their own natural intent with the website.

  • The remote testing system records all actions, visited pages, and a number of other variables.
  • User experience experts analyze participant feedback in the context of the pages and paths on which it occurred.
  • Analyzed results may be presented as scorecards, click heatmaps, and a number of other representations based on your needs.
  • Unmoderated tests can be used for long-term monitoring of user behavior on your Web site.
  • A comparative analysis shows user behavior on your Web site vs. user behavior on competitors' sites.

The LEOtrace® Advantage:

  • Reach hundreds of users where and when they use your website
  • Track user behaviors on competitors' websites
  • Combine web analytic data, activity-based questioning, natural customer behavior, and "silent movies" that allow you to observe every user session and combine all user data into actionable insights
  • Make the right decisions when re-launching your website by collecting all the information you need to choose from several design-variants or prototypes that your users prefer

LEOtrace® Technology:

  • Server: Capture data streamed between the client and the server
  • No downloads required by the user
  • Users are invited via an invitation layer on the website
  • Plug-in: User installs a plug-in in their browser
  • No download on the client server
  • Plug-in is compatible with IE and Firefox
  • Users are recruited from an online panel

For more information, visit



Optimal Workshop's Tools:

Optimal Workshop

1.  OptimalSort: Improving the Organization of Your Site

What is the best way to organise your web content? Use OptimalSort to find the most effective way to organise and group content on your website.

OptimalSort enables you to run online card sorts with minimal fuss. Card sorting is a trusted method for understanding how people think about content. Using OptimalSort you can reach participants anywhere in the world, save hours of manual work and gain immediate insights from results.

OptimalSort is a pay-as-you-go service. There are no long term commitments.Go free, go monthly, three monthly or save hundreds of dollars with an annual - whatever suits you best.

Visit for more information.


2.   Treejack: Optimize Your Site Structure

So you think you have an information architecture that works? A Treejack survey will show you the parts of your IA that work well, and the bits that need more work.

Get answers to questions about which labels work best, whether a structure is too deep and where to put certain types of content. Think of it as analytics for a website you haven't built yet.

Treejack is a pay-as-you-go service. There are no long term commitments. Go free, go monthly or save hundreds of dollars with an annual - whatever suits you best.

Visit for more information, or read our blogpost.  


3.  Chalkmark: First Impression Testing

Do people know where to click? Quickly run a test on your UI prototypes to answer any nagging questions about usability.

One task, one image and one click reveals powerful insights to help you tweak navigation and layout. For each task you get a heatmap to show the concentration of clicks. Very handy as evidence or for opening a can of worms!

Chalkmark is a pay-as-you-go service. There are no long term commitments. Go free, go monthly or save hundreds of dollars with an annual - whatever suits you best.

Visit for more information.



SSB Bart Group: Accessibility Management Platform (AMP)   

SSB Bart Group AMP tool

Cost-Effectively Assess and Track Accessibility Compliance                    

Until now, managing a program to ensure that your Web sites, Web applications, or hardware or software products were accessible was extremely costly and time-consuming. It usually required the assistance of specialized consultants, since managing the accessibility lifecycle of auditing, fixing violations, and ensuring better compliance going forward was frequently beyond the expertise of internal compliance staff.

SSB BART Group's Accessibility Management Platform (AMP) changes all that. For the first time, you have a scalable unified methodology that is easily integrated into your existing accessibility development and testing environment. In addition to helping you assess the current state of systems accessibility compliance, AMP facilitates training your staff on the latest requirements, and tracking compliance success over time. And it accomplishes all this while minimizing the total cost of ownership (TCO) of your accessibility efforts.

Why AMP?

SSB BART Group has invested more than 10 years and $8.7 million dollars developing AMP. And the open source edition of AMP gives you a risk-free way to evaluate how it can help you.

  • We know accessibility. We've been auditing leading global firms across all major industries on systems accessibility for more than a decade. We have accrued more than 800 best practices - proven ways to approach accessibility compliance to achieve best results - from the collective experience of our professionals.
  • We cover a broad range of development platforms. The AMP platform encompasses more than 100 development platforms. No matter what media your system uses, we can accommodate it.
  • We have built a comprehensive database of possible compliance violations. AMP can detect more than two million types of compliance violations.
  • We deliver a demonstrable return on investment (ROI). Available as an on-demand application via the Web, AMP helps you build robust accessibility compliance processes and controls into your organization with a proven ROI. 

Visit the SSB Bart Group website for a free trial and more information.




 Swipr (User Intelligence)

Swipr is basically a plug-in toolset for Microsoft Visio. It allows you to create a set of HTML pages that integrate screenflows or sitemaps and wireframes. Anyone can navigate thorugh your sitemap and see the wireframes of the pages in the sitemap just by clicking through it. You can also create links on your wireframes, effectively turning your basic wireframe deliverable into a low-fi prototype.

Why was swipr created?

A large number of IA's already use Microsoft Visio to create (some of) their deliverables, such as screenflows, sitemaps and wireframes. Communicating these deliverables to clients, developers and other interested parties is always hampered by the fact that the relation between the sitemap/screenflow and the wireframe is normally only based on naming conventions. From the independent stacks of paper for the different deliverables, it is hard for the client to visualise what the actual website or application is going to look like.

The idea behind Swipr

Integrating these deliverables into one navigable set of HTML documents facilitates the communication of the deliverables. By letting the client click through the sitemap and see each wireframe in the map helps their understanding of the order in which the wireframes are displayed in the application or website. By also allowing links within the wireframes, the IA can now easily create a low-fi prototype from their wireframes.


For more information, or to download Swipr, visit


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