Around the World in 140 Characters

Around the World in 140 Characters
The Twitter study drew upon the talents and expertise of almost 40 user experience professionals from 17 countries across Asia, Europe and the Americas. The study involved local user experience experts in each country reviewing the ten companies’ Twitter accounts for clear, efficient and adequate communication. Combined, professionals sent over 300 queries regarding promotions, support, products or general complaints to each of the ten companies selected. Responses were analyzed, along with company profiles.

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User research insights per country...