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Presentations

The Role of Eye Tracking in User Experience Research

The Role of Eye Tracking in User Experience Research by Gavin Lew, User Centric
Webinar presented on behalf of the Human Factors and Ergonomics Society (HFES)

Combining Methods: Web Analytics and User Research

Combining Methods: Web Analytics and User Research
This presentation was delivered at the EuroIA 2009 in Copenhagen. It incorporates new examples and lessons learned since their presentation on the same subject given at the User Research BoF of Chi Netherlands. Drawing from their experience of combining Web Analytics and User Research over the years, Adam Cox and Martijn Klompenhouwer illustrated several practical examples of how this combined approach works and why you should be doing it too.

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